User Interface Designer
Abdus Salam currently manages the design aspect- involving usability and interface design- of various projects and initiatives at IPAL (Innovations for Poverty Alleviation Lab). His most recent undertaking was to re-design of the child immunization health card, which was submitted for the Records for Life Contest at the Bill & Melinda Gates Foundation. Prior to IPAL, Abdus worked with the Punjab Information Technology Board (PITB) as their lead designer, and was responsible for establishing brand identities for various public funded projects including Plan 9 (Pakistan’s first Technology Incubator) and ITU (Information Technology University). Abdus also works as a design consultant with various local and International start-ups; his latest project include designing the layout and UI design of a web/smart-phone based field management system for Viaesys, in collaboration with University of Waterloo, Canada.
Abdus’ design philosophy focuses on the neat and imaginative side of design, which generally results in designs that are minimalistic yet aesthetically pleasing. While designing interfaces, Abdus continues to draw inspiration from the physical world; he observes physical objects and people, which enable him to model effective user interactions and flows. Recently, three of his logos were selected and published in Logo Nest Volume 02 (Annual Publication). Abdus is deeply fascinated by the design processes employed at firms like IDEO and Frog Design, and adheres to development design’s minimalist methodologies (“If you want something to be 10 times cheaper, take out 90% of the materials” – Amy Smith).
Personal Website: www.abdussalam.pk